Challenge:

To produce an immersive/interactive experience that would challenge and change young driver’s behaviour on country roads.

 

Solution:

We produced 1x 360° film and several social media edits and a VR headset version with extra interactivity. As well as the film production on this one we also were heavily involved in the concept/script development adding to the immersive experience of the content 360° film/VR. Working as co-creators/collaborators on the job rather than a traditional production company role.

 

The film was across 2 filming days. One driving through the Scottish country side to capture the exterior shots and the other in a green screen studio for the interior content with the actors. A large part of the technical challenge on the shoot was ensuring that the timing of both the footage of the road and driver in the interior of the car reacting to the bends in the road and obstacles that appeared were precisely timed to match. Especially as most of the obstacles were also added in post with CGI (car, tractor and deer). 

 

The sound was recored on a spacial microphone that records in 360° and the sound design was produced in a way that enhanced the immersive experience as much as possible. 

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Stitching and compositing in post was a very complex process with the external, interior and CGI elements all to be blended seamlessly. We also graded the film to look like night despite it being shot in daylight for best quality from the 360 camera and safety reasons.

 

Finally, we developed a bespoke app for the newly released Oculus Go VR headset with extra layers of interactivity. We designed the app to work offline as the client would be using the experience for field marketing activity in rural areas around Scotland with little to no access to WIFI.

 

We procured and pre-loaded the headsets for the agency and provided training on how to use them.

 

Results:

The campaign achieved the best result of any previous road safety initiative with 90% of viewers saying that the content would make them change their behaviour.