Marketing Edinburgh - Edinburgh 2050
Account Management. Film & Photography Production. Digital Display Production. Digital Outdoor. Interactive Wordcloud design & build.
Agency - Because Brands Matter
Director - Euan Myles
Deliverables:
2x hero films, 6x social media films, campaign photography, tram livery, digital & static outdoor, live streaming interactive wordcloud
Challenge:
1. Start a conversation with Edinburgh residents to assess their vision of Edinburgh in the future (2050).
2. Create an interactive mechanism that shows the conversation developing in real time.
Solution:
A series of 2x hero films for YT pre-rolls, plus 6x cutdowns that were distributed across social media, versions of the films for digital outdoor(bus stops, transvision screens, digital billboards), campaign microsite, tram wrap, static outdoor to build awareness for the campaign drive the audience to a bespoke live streaming word cloud that we built in order for the residents to input their visions and see them displayed in real time.
The word cloud was also live streamed to digital outdoor sites around Edinburgh a pioneering use of live streaming interactivity on digital outdoor media.
Results:
Edinburgh Chamber of Commerce Business Awards - Best Digital Campaign Award.
6 sheet posters:
In situ:
