Consumers are more likely to purchase products from a brand that they follow on social media. That’s a fact.
Because of this, it’s paramount that brands recognise the importance of social and how best to utilise its gargantuan potential. Social is not going away; it’s growing exponentially. Yet brands are still often unclear as to how to use social media platforms effectively, and not to mention overwhelmed by the rapidly changing nature of the medium.
This is where we step in.
Social affords brands with a killer opportunity: a platform to connect with audiences in a way that reaches out in the easiest and most accessible way ever. As an integral part to a wider content strategy, when used appropriately social gives audiences regular insight into their favourite brands, an extension to the core content that can allow for greater experimentation through written or visual pieces. Social can give a more personal insight into a brand and instantly communicate with potential consumers in a way that suits them most. Giving audiences something they will remember means they will like, comment and share the content, and in-turn come back for more.
Luckily at Infinite Content we’re masters of social and have the relevant experience, insight and foresight to take full advantage of the channels that resonate most effectively with our clients’ audiences. With the metrics to back up how the platform contributes to brand awareness and conversion rates, we have the ability to prove the far-reaching benefits that confidently using social can have for brands.
The team of social experts we have at our disposal can provide a full-service offering, spanning from creative to performance analytics. So from producing Vines and Instagram video, to YouTube and Snapchat content, we can produce the most engaging content to keep people wanting more, analysing what works best and optimising accordingly.
Not taking advantage of social can leave brands at a serious disadvantage to their competitors. The sooner you maximise the potential that quality content posted on these platforms can have for your brand, the sooner you can convert users into paying consumers.