Dec 26, 2016

Top 10 Social Stats you need to know

written by Richard Lindsay

31% of the world’s population uses Social Media

Social Media Marketing is serious business, and evidently more and more people all around the world are using social media. An impressive 31% of the world takes part in social media, showing the profound importance of digital marketers using social media to raise awareness of their brand, and promote their products.

There are almost 2.1 billion active social media accounts worldwide

While social media isn’t quite yet universal, it’s still an essential tool in your marketing arsenal. Social media platforms are continuously growing, with Facebook having 1.71 billion monthly active users as of June 2016.

The number of worldwide social media users is expected to reach 2.5 billion by 2018.

It’s clear that social media is the future and markets can’t afford to miss out on the increasing opportunities that it offers. It’s vital that you adapt your marketing strategies to the current social sphere, which will put your online business in a much better position to grow.

69% of all global sharing occurs via dark social

Dark social includes sharing through emails, apps and forums. Marketers should seriously think about dark social when building their reputation and promoting their content. It’s easy to get sucked into the typical social media platforms like Twitter and Facebook, when there are so many other options that could have even better results.

Visual Content is more than 40 times more likely to be shared on social media

Visual content is much more appealing to internet users, as it has the ability to evoke emotion. Videos and imagery are often more engaging, so it’s no surprise visual content is more likely to be shared. Also, visual content helps create stronger desire and interest from consumers.

Internet users have an average of 5.54 Social Media Accounts

The fact that so many people use social media, shows how accessible and part of the norm it has become. There are a range of platforms marketers can target to grow their brand, as opposed to using a select few.

Social Media marketing spending is expected to rise to 25% within the next five years

Social media is one of the most effective tactic for customer retention, so it’s important for any business. 92% of small business owners, that use social media agree that social media is important to their business. So, more and more money is being invested in social media.

95.8% of social media marketers worldwide say Facebook produces the best ROI

Facebook is the biggest social media platform in the world, dominating the online world even further with their investments in WhatsApp and Instagram. Facebook is a crucial part of your digital marketing and as the statistic shows, the most effective way to produce a return on investment.

96% of the people that discuss a brand online, do not follow the brand online

Using your social media followers isn’t an accurate way to determine your brand’s success. It is essential marketers explore beyond their following, and put more of an importance on interaction with their audience.

Companies ignore 70% of Facebook questions

It’s hard to believe that only 30% of customers’ questions get answered on Facebook, when considering that one of the main reasons brands use social media, is to connect with customers. If you’re willing to engage with customers, then you’re already separating yourself from your competitors who are not. So, it’s important that all marketers think about engagement on social media.