Nov 11, 2016

How will 5G Power the Future of Marketing?

written by Richard Lindsay

4G network has already become an omnipresent force in our everyday lives, changing marketers’ efforts in the process. As a result of the growth of Wi-Fi technology, Marketing strategies now includes the use of live streaming and mobile apps. With the fifth generation of mobile networks set to roll out by 2020, it has the potential to revolutionise technology even more and change the world as we know it.

The Future of Wireless Technology

Imagine a world where everything is connected and everyday objects can be accessed through network connectivity, allowing home appliances to talk us and each other, thus creating an Internet of Things. This is an idea that has long been debated, but with 5G on the horizon, it could finally become a reality. Think of a future where your refrigerator tells you when you’re running low on milk, and where vehicles can communicate with each other and calculate quicker routes, as well as being self-driven. Imagine being able to download a HD film in mere seconds rather than several minutes. 5G will create an exceptionally powerful wireless network, dramatically increasing the speed of data transference. It will have much better latency and larger capacity, allowing for a multitude of devices to be connected. The future of wireless technology means massive changes for businesses and consumers, but what impact will 5G have on marketing?

How 5G will Impact Marketing

Marketers should be very excited about 5G and the extensive possibilities it will enable. 5G and the Internet of Things are intrinsically connected, and could very well evolve alongside marketing, improving advertisement capabilities. Marketers rely heavily on computers and smartphones for their information and data, but the efficiency and capacity of 5G will ensure access to even more information about customers, from a variety of everyday sources. Marketers could use the new information to target customers with better quality services and products, tailored to their individual needs. As a result, marketers can avoid irrelevant advertising.

With 5G, marketers can expect the speed of their campaigns to drastically improve, as data will be transmitted in real time. This will allow marketers to communicate with their customers in real-time, by providing live updates about their products and any changes in prices, or quantity. As 5G will be much faster, live streaming will improve and could become as easy and efficient as watching a mobile video. Also, 5G will advance virtual reality and hologram displays, so advertisers can definitely take advantage of this by implementing their ads into these powerful technologies, fully maximising the volume of their campaigns.

Furthermore, 5G will function like an everyday utility and be part of a global network. Marketing businesses will be able to tap into the power of 5G all over the world, and create many different campaigns and platforms throughout the globe, without having to worry about their network not working in another region. The hype and expectation of 5G is monumental, even though it is still in its early stages of development. However, with the Internet of Things still to come, wireless network could provide marketing with limitless possibilities.