Nov 4, 2016

5 Strategies to Help You Consistently Come up with Content Ideas

written by Richard Lindsay

Creating consistent and engaging content is one of the biggest challenges all marketers face. In our vast digital landscape, it is becoming more and more difficult to create original ideas. Producing quality content simply isn’t enough to be successful online, as marketers must plan ahead and have plenty of ideas ready to utilise. But how do you keep coming up with ideas? If you’re having a hard time coming up with fresh content ideas, here are a few strategies that you can use to keep you inspired.

Check General Forums

There are a large number of online forums where people ask and answer questions. Sites like Quora can really help you understand what people are interested in, and give you an insight into a variety of pressing problems, which you could solve with your own content. Quora is great for stimulating ideas and it’s really easy to use. Create an account and simply select the categories your audience is interested in, and you will be able to access thousands of questions related to topics of interest. You can start finding questions that you can make into content. Alternatively, you could use Yahoo Answers or Reddit, which are equally useful forums to help you develop ideas.

Use Google Keyword Planner

If you already have a topic and a core idea, but struggling to consistently develop your ideas, then Google Keyword Planner is a very effective tool. You can do a search using the Keyword Planner, and Google will generate a list of related key words that people are searching for. In addition, Google shows you how many people are searching for these words on a monthly basis, as well as the level of competition for that particular word. Google Keyword Planner gives you a great insight into what type of content people are looking for, so therefore you can optimise your content with these keywords. With Google Keyword Planner, you have access to an array of potential titles and ideas for your content, so it’s a very effective strategy to use.

Find Trends

Struggling to think of topical ideas? Look no further than Google Trends. If you want to create content that will capture your audience’s attention on a consistent basis, Google Trends is a great solution because it allows you to look at trending topics online that people are talking about right now. In addition, make sure you’re continuously tracking social media trends and top posts in forums. This allows you to stay up to date with current hot topics, which will give you plenty of immediate content ideas and ones for the future.

Talk to your audience

Have you ever considered simply asking what your audience wants? There are many effective methods you can use to interact with your audience, in order to ignite some content inspiration. One way is by asking your audience what they need help with. Whether you ask them through email, social media, or through comments, is entirely up to you, but you can turn their needs into content. Also, another effective way of coming up with relevant content is by finding out what your audiences’ favourite type of content is. This gives you an insight into what topics resonate with them the best, and what content they prefer. Audiences and consumers love entertaining content such as funny videos, so if you’re audience shows a strong preference towards a particular content format, try and incorporate it within your own content. Communicating with your audience is an ideal way to help you maintain fresh and inventive ideas.

Get Inspiration from other Brands

The key to developing ideas from other brands is to use their content as a template, rather than a replication. Use what works for others as a starting point and build upon the idea with your own unique vision. The type of content you should look out for, is the successful content that has been shared by other brands. Also, you can use online tools like Buzzsumo to analyse top-performing content. By checking out what type of content is performing for other brands, should give you some inspiration for your own content, and create a steady flow of ideas.