Sep 8, 2016

Virtual Reality: The Future is Bright for Digital Content Creation

written by Richard Lindsay

Technology has become so advanced and complex over the years, that now the innovation of virtual reality is slowly creeping into mainstream attention. Many industries and major brands around the world are excitedly anticipating the potential of Virtual Reality, and what new and fascinating possibilities and experiences it will offer. However, even though VR could be capable of some truly revolutionary things, a major stumbling block to the success of VR, is the lack of content and questions over whether the content is genuinely valuable, and enjoyable for consumers. The biggest obstacle is presenting consumers with content that they will not only be able to enjoy, but be relevant to brands’ business interests.

Like any other major brand, advertising and online marketing companies, which produce video content, must ensure that it is focused and has a purpose, and that the content is something that consumers will actually watch on their headsets. It is a real challenge for brands to create significant content that consumers will want to watch, so a compelling and enticing hook is definitely in order. Crucially though, VR ensures an educational and valuable experience that industries will hugely benefit from. In terms of the actual video content, VR will make tutorials and educational content way more effective and impacting. Consumers can really immerse themselves in the information, whatever the subject, so this is certainly an aspect of VR that would really engage consumers. It is an advantage of VR that could really have an explosive impact on the way we learn through digital content. It is almost a certainty that new industries will be created, as a result of VR. So virtual reality can most definitely use video content for more than just light entertainment, and provide genuinely substantial information.

When considering how quickly 3D dissolved from public interest, some may question the longevity of virtual reality and how significantly brands and industries can benefit from VR, when thinking longer-term. However, what is important to remember is that VR is not just a single piece of hardware. As well as the headsets, VR can be used through smartphones. Evidently, VR is not limited and can be deployed on different platforms, which would arguably reach an even bigger audience, and create further engagement. Above all, it is clear that the future of video content is virtual reality, but it is essential that quality content is produced, which reflects the brand, and projects an appropriate message. Overall, the future is most certainly bright for digital content creation.