1. Google Analytics
Google Analytics is the most widely used and the most accessible website statistic service. Providing a free service, Google Analytics is the most proficient service for tracking and reporting website traffic. Also integrated with google AdWords, users can identify conversions and underperforming pages. It is the ideal service to assist you with your online marketing and putting an attribution model in place.
An alternative and highly effective statistic service, is Webmaster Tools which allows you to identify all of the information and structured data on your website. The service is especially proficient in providing you an overview of the top searched keywords, which enables you to see the specific words that are driving the most traffic to your website. As well as allowing you to compare performances from previous months, webmaster identifies the most popular domains that link to your site.
3. Google Keyword Planner
One of the greatest benefits of using Keyword Planner, is how you can very efficiently research and analyse keywords that will assist you with your marketing campaign, and other online promotions. The Keyword Planner Tool allows you to search keywords that are relevant to your campaign or product. Also, you can get historical statistics to identify which specific keywords are performing, and therefore understand the most popular words that people are searching. As well as this, Keyword Planner allows you to get traffic forecasts so you can plan and make sensible decisions in regards to your bids and budgets with regards to PPC.
4. Google Trends
Google trends is a public web service, based on google search results, which allows its user to search keywords and identify the total search volume throughout many areas of the world. Google trends allows its users to search two or more items, and compare the search results. The total search results are represented on a horizontal axis, which you can adjust relative to various time periods, categories and web searches.
SEMrush is a powerful online tool which allows its users to research keywords which are driving traffic to your competitors’ website. Therefore, this will allow you to have a better understanding of the best keywords to use when producing content for your own website. SEMrush also provides an insight into your competitor’s organic and paid traffic. Crucially, SEMrush is a very effective SEO service, as you can use it up to six times daily for free.